a) Resources: What is the difference between a Tangible .vs. Intangible resource? Please discuss at least TWO examples of Tangible and Intangible resources that APPLE Inc. has..
b) Capabilities:Describe at least TWO capabilities that APPLE Inc. has.
c) Discuss the FOUR criteria of Sustainable Competitive Advantage (i.e. Valuable, Rare, Costly to Imitate, Non substitutable)... Does APPLE Inc. have capabilities that satisfy these criteria?
d Does APPLE Inc. have any core competencies? (Are any of these distinctive (better than the competitions' competencies))?
e) How do the APPLE Inc. core competencies help give the organization competitive advantage over its rivals?