Problem
I. What is integrated marketing and how does it fit in a marketing plan?
II. What is the difference between fad, fashion, and style?
III. Has Toyota followed the Form or Function paradigm?
IV. What are the various categories of the service mix?
V. How does one manage new product/service ideas and bring them to market?
VI. How does one manage new product/service ideas and bring them to market?
VII. Consider the different means of differentiating products and services. Which ones have the most impact on your choices? Why? Can you think of certain brands that excel on a number of these different means of differentiation?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.