What is the difference between buzz and hype, Other Management

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What is the difference between buzz and hype

Assignment:

Q1. What is source credibility, and what are two factors that influence our decision as to whether a source is credible?
Q2. What is the difference between buzz and hype?
Q3. What is a halo effect, and why does it happen?
Q4. What is an avatar, and why might an advertiser choose to use one instead of hiring a celebrity endorser?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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