1. In the concept of “under promise and over deliver.” The sad truth is most people do the exact opposite, the “over promise and under deliver.” Please describe a situation where you “over promised and under delivered.” What was the outcome? How could you modify your behavior in the future so it doesn’t happen again?
2. What is the difference between a strength, a competitive advantage, and a sustainable competitive advantage? What makes an ability (or set of abilities) a core competency? Why is it necessary to perform an external and internal analysis before the firm can a Delphi it's true core competencies?