What is the difference between a product and a brand-nbsp, Business Management

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What is the difference between a product and a brand-nbsp

1. What is the difference between a product and a brand?

2. How do local, international, and global products differ? Cite examples.

3. What are some of the elements that make up a brand? Are these elements tangible or intangible?

4. Compare and contrast the three categories of innovation discussed in the chapter. Which type of innovation do flat-panel widescreen HDTVs represent? The iPad?

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