Problem
How Dove chocolate, Applebee's and IKEA are tingling your senses (Season 9 - Episode 13: Lend Us Your Ears: The Intimate Art of ASMR Marketing)
Exploring the world of ASMR marketing. ASMR stands for Autonomous Sensory Meridian Response. It is a new form of marketing based on careful use of sound effects and whispers. Many products, from beer brands to fast food restaurants, are using it. First listen to the podcast, then answer the following two questions. Make sure to read the instructions and guidelines on the evaluation of discussion posts before posting.
i. What is the definition of ASMR based on the podcast? What is the definite technique used by marketers for triggering ASMR? Is it meant to be sexual? What do you think the intent is?
ii. Why are marketers so interested in ASMR? List the reasons stated on the podcast and shortly explain