Assignment
Overview: For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare marketing and communication plan. You will describe the organization's current services; explain how the organization's mission, vision, and goals serve its stakeholders; and identify its current target market.
Prompt: First, review NYC Health+Hospitals | Bellevue: Our Services and NYC Health+Hospitals | Bellevue: Community Health Needs Assessment. Then address the following critical elements thoroughly:
1. Introduction: Briefly describe the current state of the healthcare organization and selected service.
2. What are the mission, vision, and strategic goals of the healthcare organization?
3. What is the current state of the service? Use the guidelines of marketing in your response.
4. Who are the stakeholders of the service? Use the healthcare marketing guidelines in your response.
5. How do the current state of services align with the mission statement, vision statement, and goals of the organization?
6. What current target market does this service focus on? Include geographies, demographics, psychographics, and behaviors.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.