Provide a brief introduction for the analysis that you will conduct. Additionally, please explain the main challenges that EU Design faces, at the time of the case?
What is the current corporate strategy of EU Design, and what means has it used to pursue that strategy?
What is the internationalization strategy of EU Design? What are the entry modes it has used to enter Hong Kong? New York?
How has the organizational structure of EU Design evolved? According to the case, the structure may not fit the intended strategy. Please explain. What should the structure be? Alternatively, should the corporate strategy of EU Design change to reflect the structure? Please explain all the answers using appropriate concepts.
Evaluate the management control systems of EU Design. Please make recommendations for formalizing systems.