What is the critical thinking issue raised by the case

Question

Case - Red Bull

Questions-

1. What is the critical thinking issue raised by the case?

2. Summarize the different types of marketing communications that Red Bull uses. Are these "traditional" or "nontraditional"?

3. What communication goal does each of Red Bull's marketing communication tools accomplish? Are you familiar with any additional brand touch points that aren't mentioned in the case?

4. What is the risk of sponsoring a special event such as Felix Baumgartner's historic skydive?

5. Red Bull and other energy drinks have generated negative publicity regarding possible health hazards. Discuss.

6. What makes Red Bull, in Professor Kumar's words, an "anti-brand brand"?

Answer 1

This has to be complete with the given cases for Red Bull on that as showing many questions Questions- 1. What is the dangerous thinking issue raised by the case? 2. Sum up the dissimilar kinds of marketing communications that Red Bull uses. Are such "traditional" or "nontraditional"? 3. What communication goal does each of Red Bull's marketing communication tools achieve? Are you familiar by any extra brand touch points that aren't stated in the case? 4. What is the risk of sponsoring a special event these as Felix Baumgartner's historic skydive? 5. Red Bull and other energy drinks have produced negative publicity regarding possible health hazards. converse.