Assignment
Part 1
Step: What does the corporate culture and ecosystem need to be for innovation to succeed? Explore ecosystems in innovation.
Begin your research with these innovative companies:
- IDEO
- Tango
- Google
- Zappos
- W.L. Gore
- 3M
- Boeing
While looking into these companies, think about:
- What is the corporate culture and ecosystems?
- What are the innovative products or processes of these companies?
- What are the common pitfalls within the ecosystem?
Step: What role do stakeholders play in innovation?
Task: Analyze and report on whether the new product line is achievable within a culture that supports innovation. Suggests ways that the corporation can embrace the new idea. Clearly state necessary resources.
Part 2
Based on the product or process in a specific company that you chose to innovate, design and deliver a 2-minute pitch to the Executive team.
1. Your pitch should clearly and passionately demonstrate that you have an understanding of why innovation is important, the effect of the corporate culture on innovation, and the role of leadership in promoting innovation. The pitch should, also, clearly and passionately present your innovation and why it is a positive move for the company, any associated resource allocations, and the results you expect.
2. Deliver and record your pitch.
3. Demonstrate Passion and Purpose
4. Create and submit a one page executive summary for the Executive Team. (You can pull from examples of the many companies you have investigated, both good and bad.)
5. Submit and Include
o All supporting documents (work from all previous tasks), and
o 20 appropriately cited resources.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.