Overview
In today's fragmented media environment, brands have essentially unlimited options for marketing their products and services through a broad range of channels. However, to break through the clutter and reach their target audiences in compelling ways, companies have to rely on very creative marketing campaigns that make them stand out and grab consumers' attention.
Instructions
Pick a major consumer or business brand of interest to you that has launched a creative compelling integrated marketing campaign in the past 12 months. Then, in an organized, well-written paper, please describe, in as much detail as possible, the following:
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• Corporate Brand: What is the corporate brand? Describe the background, history, and focus of the company executing the campaign.
• Product/Service Brand: Is there one? Describe the background, history, and focus of the product/service Vela T. e
• Product/Service: What is the campaign promoting? Describe the product/service being promoted.
• Tagline: Does the campaign have a specific tagline? What is it?
• Components: What are the campaign elements (i.e., advertising, PR, sales promotion, social media,
sponsorship, etc.) Describe each element, and what the company is doing in each of these areas.
• Timeframe: How long did the campaign run? When it did start, and when did it end? If it is a current campaign, and still running, please indicate that.
• Images: Provide supporting images of the campaign and each of its elements. C 5 Green 3- 11 0 41