Discussion:
Review the Case Tiffany & Co., Inc. and response below:
TIP: Write your responses as if you are preparing the analysis for the chief executive officer (CEO) of Tiffany & Co, Inc.. You should convince the CEO to implement your recommendations by providing compelling rationale demonstrated through sound judgment based upon credible sources and appropriate data.
1. How rapidly and where should Tiffany add stores? Cite sources that support or that you used to formulate your response.
TIPS:
• Use the material from Tiffany & Co.'s case analysis in the textbook as sources for your response.
• Also, use the material presented as sources to support your opinions.
• You may need to calculate ratios or perform other analysis. If so, include your analysis and results in this section.
2. Is Tiffany an enduring luxury brand of unprecedented quality, or has the lower-priced Tiffany trinkets and online diamond retailers tarnished the Tiffany brand? Cite sources that support or that you used to formulate your response.
TIPS:
• Explain how you formulated your opinion. Cite your sources.
• Discuss your response. Include in-text citations for sources that support your response.
3. Can the Tiffany brand continue to fulfill the promise of the Blue Box, or is the Tiffany Blue Box just an overpriced, blue box? Cite sources that support or that you used to formulate your response.
TIPS:
• This questions asks about change over time. Which financial ratios are appropriate for comparing different periods of time? Use these data to develop your opinion.
• Develop your opinion using various data:
o What is the consumer trend for Tiffany's products? Are there one or more financial ratios you can calculate and discuss to support this trend and how it supports your opinion?
o How are investors expressing your opinion about Tiffany? Include growth or other financial ratios to support your response. Remember to cite your sources.
o Would you invest in Tiffany's? What data is useful in making this decision?
Discuss your opinion citing financial data, ratios, news reports, and other sources.