1. Describe the current image that surrounds the parent company and its available products/services.
2. What is the consumer perception of the brand of your company product/service? What characteristics do the brand name invoke in the marketplace? Do consumers pay a higher price, and get a better value for the brand name of your product/service? Or are they simply buying the brand?
3. How will your product/service be perceived in the mind of the buyer? How will your promotional efforts affect and relate to the ambience and/or image of your newly created product/service?