Assignment:
The case study goal for this course is to provide solutions as to how Magazine Luiza can expand the market and become a leader in the online fashion and beauty markets. Specifically, the case study should explore how Magazine Luiza can expand and thrive in the online fashion environment and how can it gain credibility as a fashion leader.
Make sure Qualitative and quantitative analysis are identified.
Preliminary Problem Statement Magazine Luiza, the largest omnichannel retailer in Brazil known for the hard goods category, needs to decide how to move forward to expand the market and become a leader in the online fashion and beauty markets.
1. How can Magazine Luiza plan a compelling value proposition for its emerging fashion business?
2. What is the competitive landscape in Brazil in the fashion and beauty markets?
3. What challenges and opportunities are inherent in launching and positioning a fashion business in an entirely online environment?
4. How does a company with a highly positive reputation albeit in the opposite corner of the retail landscape (hard goods), adroitly leverage that reputation to serve the interests of a new sector (soft goods)?
5. Expand on the problem and what are possible solutions explored in the research?
Preliminary Problem Statement Magazine Luiza, the largest omnichannel retailer in Brazil known for the hard goods category, needs to decide how to move forward to expand the market and become a leader in the online fashion and beauty markets.