Problem 1: Critically define and assess the business microenvironment (industry) of Mercedes-Benz AG, i.e., Luxury Automotive industry only: use the Porter's Five Forces Framework to clearly indicate and analyze the main industry players. Evaluate the strength of each Force.
Problem 2: What is the business strategy and what is the competitive advantage of Mercedes - Benz? What are the main sources of this advantage? Explain the reasons for the relevance of these sources.
Problem 3: What are the main future opportunities and challenges that Mercedes-Benz AG is going to face in the next 5 years with regard to its growth and the sustainability of its competitive advantage? Explain why these opportunities and challenges are relevant.
Problem 4: Provide your recommendations on how Mercedes - Benz should deal with these opportunities and challenges in order to sustain its future growth.