Homework
Resource: Integrated Marketing Concepts Applications Grading Guide
Write a 1,050 words paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.
Select two companies that have successfully integrated some or most of these components into their IMC Plan:
o Implementation of a digital marketing strategy
o A successful advertising campaign
o A viral marketing plan with brand ambassadors
o Answer the following questions:
o Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?
o What is the company's value principle and how does it tie into the branding message?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.