Term Paper Assignment
Topic: Corporate citizenship displayed within the company TOMS
The Term Paper will be based on your analysis of a corporation of your choosing. Taking an objective approach to the target company, and using applicable theories and concepts from the book, discuss your company's corporate citizenship. The term paper should be single-spaced, approximately 1500-2000 words (excluding citations) and should include at least three independent sources for the paper, other than the company web site and our text. Please use APA style for citations. If desired, you may use no more than two short sentences of direct quotes, using proper quotations marks. The scope of the paper should include:
1. Brief introduction
2. Analysis:
• What has been this organization's track record regarding corporate social responsibility? Who are their most important stakeholders? How successfully have they managed the relationships with those stakeholders?
3. How successful has the company been in proactively managing public issues? Have they engaged their stakeholders successfully?
o At what phase of Global Corporate Citizenship (see figure 3.5 on page 61) is this company? On what do you base your assessment?
• Has this company undergone any scandals or public relations problems related to social -responsibility? If so, what do you believe are the reasons for these ethical lapses (review pages 99-102 in the text)?
• Does the company perform any type of formal social / environmental reporting, such as triple bottom line reporting?
• What is the company's stance on lobbying?
• What is their record on sustainable development and management of environmental issues?
• What is their policy on corporate governance? For instance, is their board made up primarily of outside or inside directors? Are the roles of Chair and CEO separate or are they filled by the same individual? Why are these issues important?
What is your assessment of their customer relations (including consumer protection) as well as their employee relationships?
• What is their record with respect to diversity?
4. Summary and your overall assessment of this organization from a CSR perspective.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.