Discussions:
Review the articles included under Resources. Select an international company. Investigate the channel design and development for the selected company. Compare and contrast the company's channel strategy with its competitors:
1.What is the company's current channel strategy? What is the reasoning behind this channel selection?
2.How are the company's competitive position and brand loyalty related to its channel selection?
3.How does the company's channel design relate to the country in which the company is doing business? Does it make sense?
4.What changes do you recommend?