Problem
Company - MR MIKES steakhouse Causal.
Establish a franchise in Ontario
A. What is the Business Concept of MR MIKES Steakhouse Casual? Describe a business concept statement.
B. What is the branding strategy?
C. How are the product lines and services used for differentiation and positioning?
D. What is their franchising strategy? How do they ensure Quality and Standardization, the key elements for successful franchising?
E. What is the company's advertising strategy?
F. Which city in Ontario or one of Ontario's bordering US states you are looking at for your investment project? Why that market? What market research information support your proposal?
G. Do you have a specific location in mind in the city of your choice? Present the location and recommend why you have chosen that location. Have you considered other locations in this city?