What is the communication strategy


Problem: Submit an analysis for the final P (promotion) for the Cabela's tents and sleeping bags. The analysis should cover all the aspects related to promoting these products, to the customer, as well as to other promotional audiences:

What is the communication strategy?

What are the communication channels/media?

Who represents the product?

What is the sales approach?

What examples of sales techniques can you provide?

Include in your analysis an evaluation of their promotion strategy:

What works?

How could they improve?

All material need to be cited throughout the paper and referenced in APA format.

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Marketing Management: What is the communication strategy
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