What is the communication strategy - what are the


Analysis for the final P (promotion) for your chosen company's product/service.

Your analysis should cover all the aspects related to promoting the product, including to the customer, as well as to other promotional audiences:

What is the communication strategy?

What are the communication channels/media?

Who represents the product?

What is the sales approach?

What examples of sales techniques can you provide?

Include in your analysis an evaluation of their promotion strategy:

What works?

How could they improve?

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