Using your current organization, a former organization, or one that you otherwise understand rather well as a starting point, imagine this business expanding its operations into one of the developing economies in Africa. Answer each of the following questions.
1) What is the business? This doesn't need to be a company name but rather a description of the specific line of business to be undertaken in this other country.
2) Identify and explain at least one element for each of the 4 distance attributes of the CAGE framework that could affect the success of this business. Be as specific as possible.
3) What types of adjustments might the business need to make to overcome these distance issues?