Discussion Post
Your current format yields a 10% response rate at a promotional cost of $1.25 per piece in the mail. The profit prior to promotional cost per order is $25.
There is a new format to test at $2.00 per piece.
o What is the Breakeven Response Rate for the Test?
o What is the Breakeven Response Rate for the Control?
o What response do you need to breakeven with the new format?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.