Discussion Post
For this blog task, you will review the video on the top 10 business rivalries and select one of the brand rivalries to discuss for your blog post, identifying the top dog and the underdog.
First, watch the following YouTube videos:
"What is DEMOGRAPHY? What does DEMOGRAPHY mean? DEMOGRAPHY meaning, definition & explanation"
"Jamie Gutfreund: Realism and Idealism: Understanding Gen Z (Future of Storytelling 2015)"
"Top 10 Business Rivalries"
Next, address the following in your blog post:
1) What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog?
2) How can the underdog improve its strategy so that it can gain more market share and surpass the top dog? Provide three recommendations.
3) Why do you believe consumers prefer the top dog over the underdog? Which do you prefer, and why?
In your post, be sure to consider how branding, positioning, and other external factors such as visual elements influence consumer preferences for the top dog versus the underdog.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.