Branding Scenario.
Develop a 10- to 15-slide presentation with supporting speaker notes to persuade the company that it needs to address the branding problem.
Address the following in your presentation:
• What is the brand-building process the company must follow?
• What are the benefits of using IMC to build the company's brand?
• Who are the key stakeholders, and what strategies must you employ to involve the stakeholders in the plan and gain their support?
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