Assignment
Watch the video and then answer the following questions in your initial post:
1) What is the basic customer need provided by the Ford Fiesta?
2) What is the key situation faced by Ford?
3) List Ford's main strengths (consumer view)
4) List Ford's main weaknesses (consumer view)
5) State their central marketing objective (must synch with # 2)
6) Describe the typical customers purchasing cars (target markets)
7) List 3 key numerical results Ford used to assess the effectiveness of their online campaign
8) Make one value communication recommendation (must synch with # 2)
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Video.rar