What is the base of the pyramid strategy


Questions

1) One of the most common entry strategies for MNCs is the joint venture. Why are so many companies opting for this strategy as they attempt to expand into overseas markets (E.g. US based Wal-Mart, the world's largest retailer, entered Brazil in 1995 by forming a 60:40 joint venture with one of the country's leading business conglomerates, Grupo Garantia)? Please provide specific examples and a rationale for your response.

2) What is the base (or bottom) of the pyramid strategy? Do you think this approach can be beneficial for a multi-national firm? Provide specific examples and a rationale for your response.

3) What selection criteria are most important in choosing people for an overseas assignment? Identify and describe the four that you judge to be of most universal importance, and defend your choice.

4) Two prominent economic arguments against free trade are 1) the need to protect domestic industries and 2) the need to shield infant industries. Do you agree with this argument? Please provide a rationale and specific examples for your response.
Instructions

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