Assignment
1. Identify the demographic characteristics of the target market for Kill Kapture brand
a. Define market segmentation
b. Define target market
c. What are the bases for segmentation? Em. demographic
d. Research on who are the target market of kill capture
e. The demographic characteristics of the target market for kill capture - academic journal needed
2. In psychographic segmentation of the target market for the kill capture brand, how does the concept of self-orientation apply?
a. Define psychographic segmentation, psychographic characteristics psg buying behavior using VAL 2
b. Research and explain self-orientation (VAL 2) including self-values and self-concept - academic journal needed
c. How does the concept of self-orientation apply to customers of kill capture?
3. What type of targeting strategy is kill capture using?
a. What is target marketing? Why is it important?
b. Types of targeting strategy g mass market
c. What is kill capture targeting strategy? And the justification of their choice -academic journal needed
Text Book: Tough Luxury- C. Osborne and D. Osborne (2017) in Marketing 2nd ed., Grewal D., Levy M., Mathews S., Harrigan P. & Bucic T., McGraw Hill NSW.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.