1. Internation business class
In what way(s) do you think that what you have learned in this class will benefit you in your professional environment?
2. Can somebody answer the following questions:
What is target market and why is important to marketers?
Give three examples of targets that the Yale University bookstore might market to -other than yale's students.
3. What is product positioning? describe how a perceptual map would be used to help the Yale University bookstore determine positioning approach? Draw a perceptual map for the Yale bookstore?