Assignment
Learning Activity 1:
Mastering Strategic Management (2014) provides an overview of strategic management and strategy. To launch our exciting course, this learning activity requires you to explain a "high-level" overview of your previous or current organization's strategic management and strategy! Conclude with an analysis of its effectiveness.
Unknown (2014). Mastering Strategic Management. Washington, D.C.: The Saylor Foundation.
https://www.saylor.org/site/textbooks/Mastering%20Strategic%20Management.pdf
Learning Activity 2:
Breaking news! This just in! The University System of Maryland Board of Regents just announced you as the new President of University of Maryland University College (UMUC)! Congratulations!
Too excited to control yourself, your first order of business is to overhaul its current mission and vision statements! The good news is the board highly anticipates change. Based on resources listed below and additional research (review of UMUC's current mission and vision statements), propose new UMUC mission and vision statements! Based on the reading for each statement identify and explain the salient characteristics.
UMUC: https://www.umuc.edu/about/mission-and-history.cfm
In-Text Resources for citations:
What is Strategy?
What is Strategy?
Good Strategy's non-Negotiables
Goldsmith, D. (2013, July/Aug). Rethinking the company's competitive advantage. Financial Executive 29(6), 14-17.
Papula, J., Volna, J. (2013).Core competence for sustainable competitive advantage. Academic Conference, 1-7.
What is Strategy?: The Three Levels of Strategy
What is Strategic Planning, Really?
Overview of the Strategic Planning Process
Strategic Management Process