What is source credibility and what are two factors that, Dissertation

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What is source credibility and what are two factors that

Question: 1. What is source credibility, and what are two factors that influence our decision as to whether a source is credible?

2. What is the difference between buzz and hype?

3. What is a halo effect, and why does it happen?

4. What is an avatar, and why might an advertiser choose to use one instead of hiring a celebrity endorser?

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