What is s-shaped growth curve for the changing needs, Business Management

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What is s-shaped growth curve for the changing needs

Problem

What is S-shaped growth curve for the changing needs of customer according to textbook on business strategy for embryonic and growth industries? Explain the five stages of customers needs in details. Use Ford motors as example and discuss how the auto company is using this customer strategy to enhance its market share.

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Business Management: What is s-shaped growth curve for the changing needs

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