What is retail packaging


Assignment:

What is Retail Packaging?

Firm considers several factors while packaging new retail products in China and sold this in the US. The transport packaging decision is based on the safety aspect of product during storage, transport and distribution. The retail package functions mainly the final stage of the distribution process because after packaging firm sale the products to the end users. Firm also considers the traditional and culture of US people during selection of packaging or printing method (International Trade Centre, 2005). The design of packaging for export should start by consider that packaging protect the product from dust, dirt or fingerprints. Products that are easily broken such as glassware or ceramics should be packaged in hard packages to protect product against the damage and breakage during transportation.

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