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What is retail equation and why are stores using it use the

Question: "Folger's Wakes Up With a New Premium Cup of Coffee", Gasparro, Feb. 21

1. Describe the new Folger's 1850 brand. What are it's unique qualities?

2. What are Folger's relative advantages and strengths in launching this brand? What are Folger's relative disadvantages and weaknesses with this brand?

"How Your Returns are Used Against You at Best Buy and Other Retailers", Safdar, March 13

3. What is Retail Equation and why are stores using it?

4. Use the examples of customers in the article and discuss the possible negative consequences of retailers using Retail Equation.

5. Find any current business article and summarize in 8 sentences or more. Please cite proper information.

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Marketing Management: What is retail equation and why are stores using it use the

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