Assignment:
Q1. Contrast the emblematic function of a product with the role acquisition function; also contrast the connectedness function of a product with the expressive function.
Q2. What is reflexive evaluation, and how does it affect role acquisition?
Q3. How does the ideal identity schema relate to a person’s actual identity schema?
Q4. What is frame switching, and why do marketers have to consider it when targeting bilingual, bicultural consumers?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.