Assignment
Read "Deceitful Spammer Or Marketing Genius?" by Jessica Silliman and complete the questions at the end Of the case study.
• Describe the ethical dilemma or dilemmas Rachel faced.
• Do you think Rachel's boss' "Cindy Anderson" strategy is ethically acceptable? Why or why not?
• What is Rachel's obligation to her customers and what are Rachel 's obligations to the company?
• What do you think is the most important factor in how Rachel responded to the situation: That she thought the proposed "Cindy Anderson" strategy was deceitful or that she thought the strategy would cost the company customers?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.