What is prospecting


Question 1. What is prospecting? How does a business generate leads? How are leads converted to relationships? How are relationships converted to sales? Discuss how your company handles each phase of the customer relationship process.

Question 2. Why is it important for you to reevaluate a sales plan? How often should a sales plan be reevaluated? What changes may come about as a result? Tell us about a time when you reevaluated and adjusted a plan of your own.

Please provide all references used.

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Marketing Management: What is prospecting
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