What is product modification what are the reasons that


Assignment Question: 1. What is product modification? What are the reasons that company needs to have product modification in the international markets?

2. Why company need to consider the management of promotional communication when the company enter in the International Market?

3. Why company needs different pricing strategies when it comes to International Markets?

4. What company needs to do if it wants to reduce the price of the existing product in a foreign market?

5. What is Foreign - Trade Zone (FTZ)? What are the potential gains of using FTZ in US?

6. What areas company needs to pay attention when designing a product to the International Markets?

7. What are the reasons for the adoption of international sourcing?

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Marketing Management: What is product modification what are the reasons that
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