Toyota recently introduced a hybrid automobile named Prius. Since its introduction, this offering has achieved a 1.2% market share in this market. Toyota has conducted research in an effort to assess its opportunity for market share development. The table below indicates consumers' current response at each step along the share development path for Toyota's Prius hybrid automobile as well as Toyota's desired response at each step:
Share Performance
Director Current Response Desired Response
Product Awareness 0.70 0.80
Product Attractiveness 0.45 0.60
Price Acceptable 0.60 0.80
Product Availability 0.55 0.70
Service Experience 0.60 0.75
What is Prius current Market Share Index? Show your work.
a)-14%
b)1.2%
c)5.9%
d)6.2%
e)20.2%