Homework: Establishing a Presence in Global Markets
Read Case: Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets.
Write a 700 to 1,050 words paper in which you provide detailed answers to the following discussion questions at the end of the case study:
o Describe Whirlpool's global marketing strategy. Does Whirlpool use an extension product strategy or an adaptation product strategy?
o What is the primary reason people buy and own major appliances such as a washing machine? Is there a secondary reason as well?
o What are the key lessons to be learned from Whirlpool's experience in emerging markets?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Reference:
o Global Marketing, Ch. 6.
o Establishing a Presence in Global Markets Grading Guide.