what is possession utility in marketingpossession, Marketing Management

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what is possession utility in marketingpossession

What is Possession Utility in marketing?

Possession Utility:

This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from the product. For illustration, a car purchased through a customer may use this for whatever purpose he needs.

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Marketing Management: what is possession utility in marketingpossession

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