1. What is penetration pricing? Provide an example of a company that has used penetration pricing to introduce a new product. What was the product?
2. Brainstorm five creative ways for a small business with a low budget to advertise and promote its products or services using the latest developments in communications and Internet technology.
3. Small Business or another provider of online storefronts. List three advantages and three disadvantages of opening a Web site for your business through such a service.
4. Summarize why breakeven is a critical concept for any organization.
5. What are the types of communications budgets? What is the best method of budgeting
6. List four common marketing objectives. Explain why each is important.