What is one of the major brand elements used by that


a. Who is one major competitor to your company? The company is General Motors (GM)

b. What is one of the major brand elements used by that company or one of its major brands (logo, colors, symbols, message/tagline)? Describe how the company or brand uses this element.

V: Recommendations and Sources

a. What is one new promotion the compaony or one of its brands can do to increase awareness or generate sales?

b. What is one change the company or one of its brands can make to its visual assets (logo, symbol, colors, images)?

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