2-3 pages essay. Double space. Font size 12. Please include a reference page. Note: this is a turn-it-in assignment so please do not use too much direct quotes.
Case study: Mozilla's crowdsourcing mystique
CASE ABSTRACT
Mozilla, the California-based developer of the popular Firefox web browser, is a not-for-profit organization.More importantly, while it employs 250 people, about 40 percent of its work is done by volunteers. Their "crowdsourcing" approach to work and innovation has paid off in a big way both in terms of market share and in terms of users' mindshare.A similar approach has not succeeded in for-profit companies such as Google and LinkedIn.The case identifies reasons why this unique approach to innovation has worked very well as Mozilla.
Case link: https://www.bloomberg.com/news/articles/2009-07-01/mozillas-crowdsourcing-mystique
DISCUSSION QUESTIONS:
- What is Mozilla's "crowdsourcing" model?
- What problems did LinkedIn and Google face in emulating Mozilla's volunteer model?
- Has Mozilla's unique approach to innovation paid off?
- Why does the model work in an organization such as Mozilla?
- Use the BCG Matrix to analyze Mozilla as its strategy relates to that of its competitors.