Assignment
1: The questions here are related to the case "Data Analysis and Decision Making: A Case Study of Re-accommodating Passengers for an Airline."
Provide responses to the following questions:
1. List some relevant factors that should be considered in the rebooking or re-accommodating schemes.
2. Calculate the customer lifetime value for each customer, given the following: the discount rate is 10%, the chance of losing customers to the competition is 20% annually, and a 5% chance that a customer increases the business if she stays with the airline.
3. Bob has a budget of $10 M for advertising and promotional campaigns. Should he spend the money on retaining existing customers and reducing attrition from 20% to 19%, or should he spend it on customer acquisition, spending $750 to acquire one new customer? You may assume the average CLV to be $2000 (this can be calculated from the data that you have).
2: Evolving a Business Analytics Strategy for your company.
The following questions should help you in articulating your response:
1. What is the motivation for Business Analytics in your organizations? (Half a page)
2. What is the current level of Analytics maturity? (Half to 1 page)
3. What are some of the challenges you anticipate? (Half a page)
4. What would be your final recommendation? (Half a page)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Teaching case: Data analysis and decision making: a case study of re-accommodating passengers for an airline company by Jongsawas Chongwatpo.