What is mental accounting and how does it impact consumer


1. What is mental accounting and how does it impact consumer decision making?

2. If opinions vary about the quality or riskiness of an investment, does a firm like Goldman Sachs owe a fiduciary duty to its clients to try to represent all of those opinions?

3. Find an example of public service announcement (PSA)

Write a SHORT description of the product.

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Operation Management: What is mental accounting and how does it impact consumer
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