Assignment:
Q1. How do marketers pretest their ads? How do they posttest ads?
Q2. What is media planning? How do media planners use reach, frequency, gross rating points, and cost per thousand in developing effective media schedules? What are continuous, flighting, and pulsing media schedules?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.