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What is media fragmentation

Question 1: What is a media strategy? Why should your media strategy mirror your marketing strategy? How does your target market's media consumption affect the strategy?

Question 2: What is media fragmentation? How does new media contribute to this phenomenon?

Question 3: How are advertising forms measured? What sources might you access to determine the measurements?

Question 4: What are the pros and cons of various media selections? What are the advantages of using multi-media placements?

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Marketing Management: What is media fragmentation

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