What is meant by the term customer lifetime value


1. As an entrepreneur, what are some important advertising channels for a small business? Include examples that illustrate your answer

a. What is meant by the term customer lifetime value (CLV)?

b. What are some of the critical challenges that might be involved in measuring CLV?

c.  Why is it critical to measure CLV?

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: What is meant by the term customer lifetime value
Reference No:- TGS0516937

Expected delivery within 24 Hours