What is meant by consumer expectations? What are the factors that lead to consumer’s expectations? Are these expectations controllable or manageable by entrepreneurs? Explain this issue by taking 2 examples from your personal experiences as a customer
Is it difficult for entrepreneurs to use “standard” marketing techniques? Why so? What do you recommend ? Why? What is the difference between “sales promotion” and advertising, which one creates the greater benefit for an entrepreneur? How can an entrepreneurial firm benefit from the services of a public relations firm? Explain with examples.
What does a company have to consider in establishing a “credit policy” for its distributors/customers? Is establishing credit policy important in building the venture? Why?: Briefly explain “guerrilla” marketing and “influencer” marketing. Give some examples of your own of both these marketing techniques.